This project was a rebranding of the fishing lure company Okuma Fishing. I wanted to make this staple fishing company to be able to carve out its own niche in the market as an affordable, yet high quality product that appeals to a younger generation of fishing enthusiasts. This project includes  a line of high end reels, swell as a more affordable one. I created a new logo to reflect  the more modern aesthetic of an outdoors brand in touch with younger culture